In this article, we present a thematic analysis of broadcast and print media representations of YouTube celebrity. Youth-oriented media have capitalised on the phenomenon, placing vloggers alongside actors and pop stars. However, in much adult-oriented mainstream media, YouTubers are presented as fraudulent, inauthentic, opportunist and talentless, making money from doing nothing. Key themes recur in coverage, including YouTubers’ presumed lack of talent and expertise, the alleged dangers they present and the argument that they are not ‘really famous’. YouTubers’ claims to fame are thus simultaneously legitimised by giving them coverage and delegitimised within said coverage, echoing media treatment of other ‘amateur’ celebrities such as re...
While talk shows and reality TV are often considered launching pads for ordinary people seeking to b...
This thesis aims to uncover the reasons behind the sudden rise of the YouTube celebrity and to test ...
The YouTube celebrity is a novel social phenomenon. YouTube celebrities have implications for the s...
In recent years, the rise of online video streaming services has become so great that traditional me...
YouTube’s development in its first 10 years has witnessed the growth of an indigenous celebrity cult...
This article examines the phenomenon of the “ordinary celebrity” on YouTube and social media in rela...
The field of microcelebrity is increasingly monetised, professionalised, and institutionalised, with...
The field of microcelebrity is increasingly monetised, professionalised, and institutionalised, with...
This article focuses on issues of attention and popularity development in YouTube’s beauty community...
abstract: The YouTube Celebrity examines some of the top YouTube channels and their common methods o...
Journalism has gradually become ‘normalized into social media’, and most journalists use social medi...
In February of 2005, former PayPal employees Chad Hurley, Steve Chen, and Jawed Karim launched a sim...
YouTube has witnessed the growth of a celebrity culture of its own. This article explores the celebr...
‘Researching YouTube’ introduces the special issue of Convergence which arose out of an internationa...
In this article, we draw upon Weber’s concept of charismatic authority to unpack the appeal that You...
While talk shows and reality TV are often considered launching pads for ordinary people seeking to b...
This thesis aims to uncover the reasons behind the sudden rise of the YouTube celebrity and to test ...
The YouTube celebrity is a novel social phenomenon. YouTube celebrities have implications for the s...
In recent years, the rise of online video streaming services has become so great that traditional me...
YouTube’s development in its first 10 years has witnessed the growth of an indigenous celebrity cult...
This article examines the phenomenon of the “ordinary celebrity” on YouTube and social media in rela...
The field of microcelebrity is increasingly monetised, professionalised, and institutionalised, with...
The field of microcelebrity is increasingly monetised, professionalised, and institutionalised, with...
This article focuses on issues of attention and popularity development in YouTube’s beauty community...
abstract: The YouTube Celebrity examines some of the top YouTube channels and their common methods o...
Journalism has gradually become ‘normalized into social media’, and most journalists use social medi...
In February of 2005, former PayPal employees Chad Hurley, Steve Chen, and Jawed Karim launched a sim...
YouTube has witnessed the growth of a celebrity culture of its own. This article explores the celebr...
‘Researching YouTube’ introduces the special issue of Convergence which arose out of an internationa...
In this article, we draw upon Weber’s concept of charismatic authority to unpack the appeal that You...
While talk shows and reality TV are often considered launching pads for ordinary people seeking to b...
This thesis aims to uncover the reasons behind the sudden rise of the YouTube celebrity and to test ...
The YouTube celebrity is a novel social phenomenon. YouTube celebrities have implications for the s...