Market research shows that far more than 50% consumers globally consider their hair damaged, dry, or limp and lifeless. Analysis of consumers from key countries globally (TNS and Clariant, 2016) concluded that there are clearly differentiated segments of dry and damaged hair: heavily damaged hair due to chemical treatments, naturally dry hair due to everyday elements, and thin, limp and lifeless hair, either due to stressful lifestyle, or genetics, or ageing. Please download the file below for full content
The damaging effects of oxidative bleaching are most evident in hair which has been lightened from d...
Hair is a non homogenous complex material which can be associated with a polymer. It is made up 95% ...
Technological progress has allowed women to change their natural hair configuration according to thei...
Sustainability has become a matter of survival for our ever growing population; the number of people...
African and very frizzy hair is characterised by low manageability and often described by consumers ...
Hair bleaching causes undesirable chemical and structural changes to the cortex, the most prominent ...
Hair is constantly exposed to physical stress due to washing and combing, as well as heat styling, t...
Hair can be strategically divided into two distinct parts: the hair follicle, deeply buried in the s...
A large number of people throughout the world have naturally kinky hair that may be very difficult t...
Though hair loss (alopecia) is not a debilitating or life threatening sickness, the very thought of ...
Hair can be strategically divided into two distinct parts: the hair follicle, deeply buried in the s...
An essential component of the human body, hair shields the scalp. Following a shampoo, hair conditio...
Hair is simple in structure. Hair is formed of an extreme protein called Keratin. Cleanser may...
Hair plays a large part in communication and society with its role changing through time and across ...
Dandruff is a chronic condition of the scalp requiring vigilant treatment to ameliorate the symptoms...
The damaging effects of oxidative bleaching are most evident in hair which has been lightened from d...
Hair is a non homogenous complex material which can be associated with a polymer. It is made up 95% ...
Technological progress has allowed women to change their natural hair configuration according to thei...
Sustainability has become a matter of survival for our ever growing population; the number of people...
African and very frizzy hair is characterised by low manageability and often described by consumers ...
Hair bleaching causes undesirable chemical and structural changes to the cortex, the most prominent ...
Hair is constantly exposed to physical stress due to washing and combing, as well as heat styling, t...
Hair can be strategically divided into two distinct parts: the hair follicle, deeply buried in the s...
A large number of people throughout the world have naturally kinky hair that may be very difficult t...
Though hair loss (alopecia) is not a debilitating or life threatening sickness, the very thought of ...
Hair can be strategically divided into two distinct parts: the hair follicle, deeply buried in the s...
An essential component of the human body, hair shields the scalp. Following a shampoo, hair conditio...
Hair is simple in structure. Hair is formed of an extreme protein called Keratin. Cleanser may...
Hair plays a large part in communication and society with its role changing through time and across ...
Dandruff is a chronic condition of the scalp requiring vigilant treatment to ameliorate the symptoms...
The damaging effects of oxidative bleaching are most evident in hair which has been lightened from d...
Hair is a non homogenous complex material which can be associated with a polymer. It is made up 95% ...
Technological progress has allowed women to change their natural hair configuration according to thei...