The climate issue that was pushed away : A quantitative and qualitative analysis of environmental journalism in Swedish local press and national press.

The aim of this study was to examine the differences and similarities between how Swedish national press and Swedish local press cover the two topics climate and environment. To fulfill this aim the study strived to answer the questions: How much does Swedish local press and Swedish national press write about environmental issues and climate issues? What differences and similarities can be found in the way that Swedish national press and Swedish local press frame environmental issues and climate issues? The study contains both a quantitative analysis and a qualitative analysis. This was done to show both how much was written about environmental issues and climate issues in the analyzed newspapers, but also to examine in what way the newspapers framed environmental issues and climate issues in their articles. The most remarkable result of the study is that only about every fiftieth article deals with environmental and climate issues. This corresponds to 2.2 percent of the newspaper's content. The study shows that Swedish local press contains more articles focused on environmental issues and climate issues, but the Swedish national press frames environmental issues and climate issues as more important news. The result of the study shows that the Swedish newspapers in general tends to put a big part of the blame for the climate changes on the ordinary Swedish citizens. The study also shows that Swedish media uses people and cities as role models to provoke changes and actions towards a better environment.