A Study on Analysis of Evaluation Structure on Streetscape Image - Focused on Samcheongdong-gil in Seoul -

This thesis aims to find out the causal relationship between the evaluation on streetscape elements and the streetscape image. For this reason, we researched into the satisfaction with streetscape elements in Samcheongdong-gil and evaluation on streetscape image to residents and visitors. In addition, we analyzed the connection of various factors which influence on streetscape evaluation through Structural Equation Modeling. The followings are the summary of the results. First, pedestrians mainly had high level of satisfaction with Han-ok located Samcheongdong-gil and size of buildings, while they had low level of satisfaction with street width and street facilities. Second, both residents and visitors evaluated Samcheongdong-gil as the street which is interesting, active, old and comfortable. Third, the residents responsed negatively to types of business and street width, type of users, pedestrian volume compared with visitors. In addition, the visitors evaluated Samcheongdong-gil is closer to 'graceful, diverse, unique street' than visitors. Forth, in the evaluation model on streetscape image, a feasibility was detected if it comes to improvement of street environment and to raise satisfaction with street environment through street maintenance, the image of Samcheongdong-gil may be enhanced