Politiker pa YouTubeEn kvalitativ studie med fokus pa kandispolitik, personifiering ochgenusskillnader

This study is conducted due the fact that politicians has started to perform in more celebrated forms of politics. For instance, through Margaux Dietz YouTube-series Partitempen, where all the Swedish party leaders attended. The purpose of the study is to examine the phenomenon celebrity politics, personalization and gender on the social media platform YouTube and how it takes expression in Partitempen. A qualitative approach is applied to the study, and the method used to answer the research questions is a conversation analysis and partly a multimodal method. The result of the study shows that celebrity politics and personalization are visible in the programs of Partitempen. It is also clear that there are both similarities and differences in the questions asked to the female respectively to the male party leaders