Promoting heritage is a challenge for all generations. The heritage is a legacy that we inherit from our ancestors and that we should deliver to our decedents. In this sense, the first steep that we should take, after preserve the heritage, is to develop solutions that enable effective and democratic ways to promote it. This promotion starts with the ability that of those who visit this heritage be able to know and enjoy it. Information and Communication Technologies and specifically Pervasive and Mobile Computing represents nowadays a big opportunity to develop innovative solutions capable to inform tourists about heritage and even enable them to experience past realities related to immaterial heritage like ancestral legends, past events a...