This project concerns the way the radio programme "Khalamdumbadumbane" functions as non-formal education and influences discourses of femininity in Swaziland. I have engaged in critical research in an attempt to show how the media (more specifically radio in this context) influence women's perceptions of themselves in a way which sustains the inequality between sexes. I also show how the programme "Khalamdumbadumbane" as a popular and topical programme has become a social institution, exerting its hidden power to ensure· the dominance of males within the Swazi society. Women's experiences have been recorded in transcribed interviews and these have been discussed and analysed for common themes. The following themes are discussed: Power relat...