Discussion on Development Strategy of Competitive Cheerleading-in Vanung University case

[[abstract]] 本文經由文獻探討瞭解競技啦啦隊及相關發展策略，運用理論與方法帶入競技啦啦隊應用。經由個案的半結構式訪談，訪談對象為為萬能科技大學教練、助理教練、行政老師共三人。根據理論之構面，得出以下策略：(一)在指導員的部份，除了要培養教練的專業性外，需更加注重品德、行為。在吸引學生進行選材方面，透過在該地區做宣傳，來增加本身知名度、曝光率。(二)在團體的部份，協會定期舉辦教練、裁判、甚至選手的相關講習，讓競技啦啦隊之風氣日漸盛行，讓更多人瞭解並解參與其中，以達到提升各校參與度獲得機關及政策支持的目標。(三)在設備的部份，場地環境與防護設施是辦理比賽及各項活動的現場，擁有良好的比賽及辦理活動的場地設施，可使活動進行順利。如此便能使參與者好好享受比賽，而持續拉攏關係企業、相關組織以獲得贊助，一旦有充足的資金，在行銷推廣上也能有更多的變化性，以上述策略做為發展我國競技啦啦隊環境之參考。 In this paper, through literature review and understand Cheerleading relevant development strategies, using the theory and method into Cheerleading applications. Case via semi-structured interviews with object to Vanung University coach, assistant coach and executive teacher three. According to the theory of dimensions, the following strategies: (1) in the part of the instructors, in addition to train professional coaches, the need to pay more attention to moral behavior. Attracting students through the choice of material to advertise in the region to increase their reputation and exposure. (2) be held in the part of the community, the Association regularly coaches, referees, players and even the relevant class, so the trend of the growing popularity of competitive cheerleading, so that more people understand and participate in the solution, in order to ascend to get agencies and schools engagement support policy objectives. (3) In part, the venue environment protection facilities and equipment is handled on-site activities and competitions, and have a good race venue facilities financed activities, activities can proceed smoothly. So it will cause the participants to enjoy the game, and continued to win business relationship, relevant organizations to obtain sponsorship, if there are sufficient funds in the marketing promotion can also have more variability to this strategy as the development of Cheerleading reference environment