Analisis model perilaku niat penggunaan e-commerce go-jek

Technological developments are growing rapidly, but are not always welcomed by everyone. Preparedness in accepting technological progress is essential to support daily activities. In Indonesia also internet users have increased. The rapid internet users are pushing companies to implement the internet on the company's business processes. Gojek is a transportation application that has succeeded in creating innovations in the world of transportation that can be adopted quickly by the community, the rapid acceptance process is able to make changes in the world of transportation, so it is interesting to examine what causes Gojek can be accepted by the community. This study aims to answer some questions that question the relationship between perceived benefit factor, perception of ease of use, self efficacy, socioeconomic status, weather, culture and attitude toward intention to use the application, using extended technology acceptance model and structural equation modeling by using it we can find out new variables that can drive the use of the application and its relation to each other. This study chose the location in 5 universities Bogor city. Sampling technique used in this research is cluster sampling and simple random sampling. Cluster sampling is conducted to determine the colleges that is expected to represent college in Bogor then on each selected college simple random sampling was done randomly so that all members have the same opportunity to be sampled The result of this research shows that attitude variable has influence of 93% to the intention of using application variable and attitude is only influenced by one variable that is perception of ease of use equal to 73%, perception variable will kemudan is influenced by two variable that is self efficacy equal to 62% and socioeconomic status by 59%. So from these results then the application needs to pay attention to ease of use aspects of an application both from the technical side and the economic side