Halal is a key consumer issue. Thus, materials or ingredients in the product that contain non-halal will prompt a controversial issue. There were a few circumstances in which involved a famous company where most Muslims as consumer consumed the food products such as Cadbury, Starbuck, and Auntie Anne. These cases known as unreported cases as the media had highlighted the cases, released it to the attention of the public and becomes a sensitive issue as it outburst manipulation of halal. However, these cases were not brought before the court. Thus, this article attempts to discuss the manipulation of the halal logo that early granted to the manufacturers but in such cases where they had misled and manipulated the halal permission. To ans...
Halal logo is designed to protect consumers from fraud and mislabelling. However, over the years, th...
Professor Dr Faridah Hj Hassan is a professor of Marketing and Strategic Management from Arshad Ayub...
The impending international challenges facing Malaysia will continue to be dominant and will affect ...
This paper elaborate the scenario of halal industry, the role of halal certification and halal logo ...
The concept of halal is widely accepted in Muslim and non-Muslim countries. Halal conception is no l...
The demand for products and services based on the Halal concept increasingly widespread over the wor...
The introduction of halal logo by the Malaysian Department of Islamic Development (JAKIM) has trigg...
This paper will address the determinants and identify the sources of awareness of Muslim consumers o...
Recently there has been an increasing demand for halal food in Malaysia markets. This may be due to ...
Recently the great demand of Halal food in Malaysia become attention, transform from an exclusive ni...
The issue of halal certificate authenticity was not new for public at large. Muslim consumers are in...
Nowdays, there are a few irresponsible enterprenur especially in manufacturing and distribution prod...
Recently the great demand of Halal food in Malaysia become attention, transform from an exclusive ni...
AbstractThe halal industry is a highly potential market of the future that has not been fully explor...
Halal food products are not only confined to Muslim community but it becomes big concern of non-Musl...
Halal logo is designed to protect consumers from fraud and mislabelling. However, over the years, th...
Professor Dr Faridah Hj Hassan is a professor of Marketing and Strategic Management from Arshad Ayub...
The impending international challenges facing Malaysia will continue to be dominant and will affect ...
This paper elaborate the scenario of halal industry, the role of halal certification and halal logo ...
The concept of halal is widely accepted in Muslim and non-Muslim countries. Halal conception is no l...
The demand for products and services based on the Halal concept increasingly widespread over the wor...
The introduction of halal logo by the Malaysian Department of Islamic Development (JAKIM) has trigg...
This paper will address the determinants and identify the sources of awareness of Muslim consumers o...
Recently there has been an increasing demand for halal food in Malaysia markets. This may be due to ...
Recently the great demand of Halal food in Malaysia become attention, transform from an exclusive ni...
The issue of halal certificate authenticity was not new for public at large. Muslim consumers are in...
Nowdays, there are a few irresponsible enterprenur especially in manufacturing and distribution prod...
Recently the great demand of Halal food in Malaysia become attention, transform from an exclusive ni...
AbstractThe halal industry is a highly potential market of the future that has not been fully explor...
Halal food products are not only confined to Muslim community but it becomes big concern of non-Musl...
Halal logo is designed to protect consumers from fraud and mislabelling. However, over the years, th...
Professor Dr Faridah Hj Hassan is a professor of Marketing and Strategic Management from Arshad Ayub...
The impending international challenges facing Malaysia will continue to be dominant and will affect ...