STRATEGI MASKAPAI PENERBANGAN NASIONAL INDONESIA MENGHADAPI LIBERALISASI EKONOMI DI ASEAN DALAM ASEAN OPEN SKY POLICY 2015 (Studi Pada PT. Garuda Indonesia (Persero) Tbk Dan PT. Lion Mentari Airlines)

This research is discuss about strategies took by an Indonesian national airlines by facing challenge thats ocurs in liberaliation air transport service in ASEAN. With a focus on the purpose on this research is to describe a strategies by using the concept of free trade agreement and the concept of competitive advantage in accordance with Garuda Indonesia and Lion Air as a Indonesian national airlines as a form of repesentative of many airlines in Indonesia in order to survive of the liberalization of the Asean Economic at the Asean Open Sky Policy 2015. This research is a qualitative research was conducted with a type qualitative descriptive. The result of this research is by using the concept of competitive advantage, Garuda Indonesia has a strategies Sky Beyond and Garuda Indonesia Experience by facing Asean Open Sky and Lion Air has done an expansion in a several country in the area of Asean Malindo Air in Malaysia and Thai Lion Air in Thailand and continued using concept low cost flight that applied in a several stategic country in ASEAN. The establishment of a strategies is a form that Indonesian national airlines is ready to face the competition in liberalization in air transport services in Asean Open Sky Policy 2015