The impact of prior knowledge and educational experiences on event planners’ green intention

Environmental sustainability has become a matter of primary concern in the event and meeting industry; this paper, therefore, investigates whether prior knowledge and educational experiences related to environmental sustainability are influential motivators in causing event planners to commit to engaging in ecologically-friendly behavior. The regression analysis showed that the intention to implement green event practices is positively influenced by both knowledge of green practices and educational experience in green practices. Particularly, educational experience was found to be a strong influential factor contributing to intention to engage in green or sustainable practices for event planners. This study not only highlights academic discussion on sustainability and green education, but also derives managerial implications for the event and meeting industry based on the findings