Abstract only.The paper argues that Cost-Effectiveness Analysis (CEA) can be a suitable\ud evaluation tool in cases where some of the benefits are difficult to measure\ud (e.g. habitat protection) and where the tangible benefits are lower than the\ud cost. An example is polities aiming at protecting a single species in\ud multispecies fisheries. The resulting cost-effectiveness ratio gives the cost\ud of achieving a certain objective and can be compared with the willingnessto-\ud pay for the policy, often expressed by the politicians. Implementing\ud more selective fishing technologies with the purpose to reduce discards of\ud juvenile fish and unwanted bycatch has been identified as one of the\ud primary means in rebuilding plans. The pape...