Add to ORKGMost luxury fashion brands have yet to develop a clear and focused integrated online strategy, as they have struggled with the dilemma of interacting with fans and customers online. We observed how 35 luxury fashion brands utilized social and interactive online technologies since 2006 by formulating a framework for assessing fashion websites and brand controlled social media sites. Our findings illustrate that the observed luxury brands have increased their adoption of social and interactive digital technologies since 2006, and that with the help of Web 2.0 technologies fashion brands can create an immersing and innovative environment online.The findings also have relevance for practitioners, as the developed 8C framework can function as a ...
Over the last few years, the level of use of e-commerce has steeply increased, partly driven by the ...
This thesis is conducted on the purpose of exploring the current implementation of digital media to ...
The rapid increase in the uptake of social media has presented brand owners with a new channel for m...
This is a longitudinal study of the extent to which luxury fashion brands have struggled with the di...
This study proposes a central concept such as social media marketing, in the luxury sector, must be ...
Fashion luxury brands have taken longer than other retail segments to understand and adapt to consum...
This research paper undertaken has investigated the impact that social media marketing has had on ...
The internet is a conventional means of customer communication for all types of business. However, l...
The purpose of this paper is to determine the relevance of social media for luxury brand management....
none2siThe importance of social media is evident as millions of people use it to connect with others...
International audienceLuxury brands and the Internet communication media seem to be inconsistent at ...
ABSTRACT The Internet penetration is on the rise at a high pace worldwide, which produced many opp...
Quoting the fashion genius Coco Chanel: “Fashion is not something that exists in dresses only. Fashi...
Like never before, we are witnessing the cutting-edge advancement in the typology of the business en...
Purpose: Can luxury fashion brands use websites and web-shops and still keep a sense of drama and ex...
Over the last few years, the level of use of e-commerce has steeply increased, partly driven by the ...
This thesis is conducted on the purpose of exploring the current implementation of digital media to ...
The rapid increase in the uptake of social media has presented brand owners with a new channel for m...
This is a longitudinal study of the extent to which luxury fashion brands have struggled with the di...
This study proposes a central concept such as social media marketing, in the luxury sector, must be ...
Fashion luxury brands have taken longer than other retail segments to understand and adapt to consum...
This research paper undertaken has investigated the impact that social media marketing has had on ...
The internet is a conventional means of customer communication for all types of business. However, l...
The purpose of this paper is to determine the relevance of social media for luxury brand management....
none2siThe importance of social media is evident as millions of people use it to connect with others...
International audienceLuxury brands and the Internet communication media seem to be inconsistent at ...
ABSTRACT The Internet penetration is on the rise at a high pace worldwide, which produced many opp...
Quoting the fashion genius Coco Chanel: “Fashion is not something that exists in dresses only. Fashi...
Like never before, we are witnessing the cutting-edge advancement in the typology of the business en...
Purpose: Can luxury fashion brands use websites and web-shops and still keep a sense of drama and ex...
Over the last few years, the level of use of e-commerce has steeply increased, partly driven by the ...
This thesis is conducted on the purpose of exploring the current implementation of digital media to ...
The rapid increase in the uptake of social media has presented brand owners with a new channel for m...