A Marketing Approach to Conducting Successful Workshop-Based Programs for Faculty

A Marketing Orientation: The Key to Successful Workshops Marketing Research: Identifying the Needs of Your Target Market Marketing Your Workshop: Planning, Implementation and Control Planning: Product Product: Choosing a Presenter Product: Getting the Presenter Ready Product: Choosing a Format, Length, and Date Planning: Promotion Planning: Place Implementation Implementation: Place Implementation: Product Control Conclusion Notes Appendix A Appendix B Appendix