Add to ORKGMarketing for libraries has become an important topic in libraries in India. Philip Kotler is credited with creating the philosophy of marketing management. When we study the marketing process and marketing management, we find that many of the tasks in the process have already been advocated by Dr. S.R. Ranganathan, the father of library science in India, in his book Five Laws of Library Science. This study examines how the five laws can be used in marketing LIS products and services
The purpose of this survey is to investigate librarians' knowledge and insight on marketing and how ...
Study understand the trends and characteristics of marketing in both university central library. Stu...
In marketing any product or service, everything like human expertise, service attitude, and Informat...
S. R. Ranganathan’s work Five Laws of Library Science published in 1931 shaped library science and h...
The creation of libraries and information centres reflects the realization that marketing of informa...
In a globalized world where library and information services remain as one of the most important ass...
Purpose – To discuss the importance of S.R. Ranganathan's teachings for librarians in the 21st cen...
Indian universities are facing issues such as budget cuts, increased publication costs, and money de...
Marketing of information services is now an important goal of librarians all over the ~orld t? attra...
Ranganathan’s five laws of library science were first published in 1931. Although initially devised...
Abstract Purpose – The paper intends to explore the use and practice of the marketing concept by lib...
A Library is an institution in the field of information provider services oriented to the needs of u...
The competition for people´s attention becomes harder and harder. If the libraries want to continue ...
AbstractMarketing of products in industries is very much essential to increase sale and consequently...
The aim of this Master’s thesis is to investigate different ways of illustrating the information lit...
The purpose of this survey is to investigate librarians' knowledge and insight on marketing and how ...
Study understand the trends and characteristics of marketing in both university central library. Stu...
In marketing any product or service, everything like human expertise, service attitude, and Informat...
S. R. Ranganathan’s work Five Laws of Library Science published in 1931 shaped library science and h...
The creation of libraries and information centres reflects the realization that marketing of informa...
In a globalized world where library and information services remain as one of the most important ass...
Purpose – To discuss the importance of S.R. Ranganathan's teachings for librarians in the 21st cen...
Indian universities are facing issues such as budget cuts, increased publication costs, and money de...
Marketing of information services is now an important goal of librarians all over the ~orld t? attra...
Ranganathan’s five laws of library science were first published in 1931. Although initially devised...
Abstract Purpose – The paper intends to explore the use and practice of the marketing concept by lib...
A Library is an institution in the field of information provider services oriented to the needs of u...
The competition for people´s attention becomes harder and harder. If the libraries want to continue ...
AbstractMarketing of products in industries is very much essential to increase sale and consequently...
The aim of this Master’s thesis is to investigate different ways of illustrating the information lit...
The purpose of this survey is to investigate librarians' knowledge and insight on marketing and how ...
Study understand the trends and characteristics of marketing in both university central library. Stu...
In marketing any product or service, everything like human expertise, service attitude, and Informat...