Issues around trust and the media are becoming ever more acute as audiences in the developed world are faced with increasingly diverse sources of news and comment, which form part of a rapidly changing mediatised environment. Convergence promotes the consolidation and extension of strong and trusted brands across different platforms, yet those brands operate within increasingly competitive markets. In broadcasting, the old state monopolies and public/private duopolies were previously more easily operated and regulated than today, whereas now the internationalisation of content delivery means certain voices and platforms can be trusted more than others which have also become easily accessible. Print media benefited from self-regulation and e...