Add to ORKGThesis (M.B.A.)--Massachusetts Institute of Technology, Sloan School of Management, 2013.Cataloged from PDF version of thesis.Includes bibliographical references (p. 74-76).This thesis builds up important strategic elements to penetrate deeper into the stagnant and mature contact lens market by focusing on adolescents. First, contact lens adoption is studied to strategically generate awareness and build community effect for increasing purchase. Second, the competition is analyzed broadly at an industry level to favorably position a manufacturer against rivals to gain market share.by Tajinder Toor.M.B.A
Difficulties exist for brands undergoing change when they may also be transitioning between technolo...
Machine learning models have achieved impressive predictive performance in various applications such...
This research addresses the question of which packaging market segments are best suited to adopt nex...
Thesis (S.M.)--Massachusetts Institute of Technology, Sloan School of Management, 2010.Cataloged fro...
Research on human-computer interaction (HCI) has a long tradition in the domain of Information Syste...
Thesis (S.M.M.O.T.)--Massachusetts Institute of Technology, Sloan School of Management, Management o...
The ability for humans to extract information from their environment with no more than brief glimpse...
Corporate community involvement is a beneficial policy of organizations. It brings professional as w...
Glaucoma is a leading cause of blindness. As a progressive condition, it is important to monitor how...
Recent studies have shown that analysis of the eye tracking data is a viable way to understand the c...
Pew Research Center estimates that as of 2014, 74% of the Internet Users used social media, i.e., mo...
University of Technology, Sydney. Faculty of Information Technology.As e-Business has moved from a n...
Thesis (S.M.)--Massachusetts Institute of Technology, System Design and Management Program, 2006.Inc...
In this dissertation, I examine the U.S. retail market structure (i.e., retail expenditure per house...
The object of this study was to assess the influence of native language, as a principal cultural cha...
Difficulties exist for brands undergoing change when they may also be transitioning between technolo...
Machine learning models have achieved impressive predictive performance in various applications such...
This research addresses the question of which packaging market segments are best suited to adopt nex...
Thesis (S.M.)--Massachusetts Institute of Technology, Sloan School of Management, 2010.Cataloged fro...
Research on human-computer interaction (HCI) has a long tradition in the domain of Information Syste...
Thesis (S.M.M.O.T.)--Massachusetts Institute of Technology, Sloan School of Management, Management o...
The ability for humans to extract information from their environment with no more than brief glimpse...
Corporate community involvement is a beneficial policy of organizations. It brings professional as w...
Glaucoma is a leading cause of blindness. As a progressive condition, it is important to monitor how...
Recent studies have shown that analysis of the eye tracking data is a viable way to understand the c...
Pew Research Center estimates that as of 2014, 74% of the Internet Users used social media, i.e., mo...
University of Technology, Sydney. Faculty of Information Technology.As e-Business has moved from a n...
Thesis (S.M.)--Massachusetts Institute of Technology, System Design and Management Program, 2006.Inc...
In this dissertation, I examine the U.S. retail market structure (i.e., retail expenditure per house...
The object of this study was to assess the influence of native language, as a principal cultural cha...
Difficulties exist for brands undergoing change when they may also be transitioning between technolo...
Machine learning models have achieved impressive predictive performance in various applications such...
This research addresses the question of which packaging market segments are best suited to adopt nex...