Add to ORKGSince digitalization of the music industry, YouTube popularity is growing, and the platform becoming a great promotional tool for musicians and record labels. Based on statistical data analysis, this research investigates the impact of user generated content on music product performance within the YouTube community. The research is based on the case of the song Na Wan Ray released by Dutch record label Walboomers Music by Surinamese artist Sangrafu. The analysis reveals the origins of song popularity, tracks viewership growth and proves the positive impact of such content marketing practices as user-generated content and influencer marketing within YouTube music context
In the last decade or so, the marketing world has taken over the internet and with that,social media...
This research explored whether or not music videos remained an effective marketing tool for the musi...
The YouTube platform reduces fixed entry costs for local artists but also lowers the cost of access ...
YouTube is the world’s largest video sharing platform where both professional and non-professional u...
With the growth of social network services, users have been able to freely create and share music in...
This research was conducted to analyze the influence of product quality, distribution channels, and ...
Drawing on theoretical insights from multidisciplinary research in the fields of Advertising, Digita...
International audienceThe success of YouTube has profoundly changed the face of industries dealing w...
The digitalization and emergence of the Internet have given rise to new platforms providing marketin...
YouTube is a highly dominating music distribution platform. Previous studies indicate the relations ...
YouTube is a highly dominating music distribution platform. Previous studies indicate the relations ...
This study seeks a greater understanding of youth-created music videos on YouTube by studying the tr...
This research aims to study what role YouTube – arguably the largest and most popular video sharing ...
Digitalization has led to a plethora of digital media. Especially with regard to music, consumers ha...
With the introduction of digital music in the 1990s, it internet-based music consumption has become ...
In the last decade or so, the marketing world has taken over the internet and with that,social media...
This research explored whether or not music videos remained an effective marketing tool for the musi...
The YouTube platform reduces fixed entry costs for local artists but also lowers the cost of access ...
YouTube is the world’s largest video sharing platform where both professional and non-professional u...
With the growth of social network services, users have been able to freely create and share music in...
This research was conducted to analyze the influence of product quality, distribution channels, and ...
Drawing on theoretical insights from multidisciplinary research in the fields of Advertising, Digita...
International audienceThe success of YouTube has profoundly changed the face of industries dealing w...
The digitalization and emergence of the Internet have given rise to new platforms providing marketin...
YouTube is a highly dominating music distribution platform. Previous studies indicate the relations ...
YouTube is a highly dominating music distribution platform. Previous studies indicate the relations ...
This study seeks a greater understanding of youth-created music videos on YouTube by studying the tr...
This research aims to study what role YouTube – arguably the largest and most popular video sharing ...
Digitalization has led to a plethora of digital media. Especially with regard to music, consumers ha...
With the introduction of digital music in the 1990s, it internet-based music consumption has become ...
In the last decade or so, the marketing world has taken over the internet and with that,social media...
This research explored whether or not music videos remained an effective marketing tool for the musi...
The YouTube platform reduces fixed entry costs for local artists but also lowers the cost of access ...