DIGITALIZATION OPPORTUNITIES FOR MURMANSK TRAWL FLEET COMPANY

Ubiquitous spread of technology has already influenced the everyday life and business. The aim of the businesses is to learn how to use the technology and how to adjust existing structure for the new environment. Digitalization and digital transformation are the concepts that will help businesses to keep updated with the new environment. The companies that will not understand the importance of the transformation will be pushed out from the market in near future. The study is discovering the possible transformation mechanisms based on the traditional business represented by the case company. The case company for the study is at the beginning of the digitalization process. The exploratory research was made to create the theoretical framework for the study. Qualitative and quantitative data for the study were collected through a survey and interviews. Further understanding was reached through discussions with the industry representatives and the author’s involvement as a trainee in the company business. The business process modeling technique was used for the representation and redesign of the company’s business process. In addition, mobile devices in the corporate structure models were used for the case company’s overall digitalization development. As an outcome of the thesis work, a set of recommendations were developed and they can be seen as opportunities for the case company. The discussed arguments of the implications of technology or the company’s strategy changes can lead the company to a modern digitalized environment. The results can be applied to the case company or some other companies on the similar stage of digitalization. The thesis work reveals the necessity of changes in the case company. It is hoped that the study will help traditional businesses to overcome difficulties with decisions on investing into digitalization