ANALISIS KOMPARASI ATRIBUT PRODUK SEPEDA MOTOR KELAS MATIK HONDA BEAT FI DAN YAMAHA MIO J FI (Study Kasus pada Pengguna Sepeda Motor Merek Honda Beat FI dan Yamaha Mio J FI di Daerah Rungkut Madya Kecamatan Gunung Anyar )

The development of increasingly stringent business world, including business ventures in the field of transportation such as motorcycles each company provide the best advantages of the products offered to consumers, the competition between Honda and Yamaha in the field of motorcycle products FI noticeably tighter as Honda and Yamaha issued newest products. In order to seize the company in the eyes of the consumer market, the motorcycle production mempuyai product quality, product features and design of the products offered to the supporting factors in determining their choice. The population in this study is that respondents breathing using automatic motorcycle Honda Beat and Yamaha Mio J FI FI Regional Rungkut Madya Kecamatan Gunung Anyar Surabaya. The data obtained are the primary data collected directly and based on the answers of respondents who use the product attributes Honda Beat and Yamaha Mio J FI FI. Data analysis using Paired sample t test (paired sample difference test) was used to test whether there were significant differences in product quality, product features, product design and the Honda Beat and Yamaha Mio J F1 F1. The results showed that there are significant differences Users Motorcycles Honda Beat Matik Class FI and FI Users Yamaha Mio J. Honda Beat FI that has the quality, features, and product designs that are superior compared to the Yamaha Mio J FI seen from the answers that respondents in answering questionnaires given researchers. Keywords: product quality, product features, product designs