Organizing newspapers as knowledge-intensive firms

Today's working society is heavily bounded by knowledge and communication intense business services. Therefore, knowledge-based resources have become paramount in the quest for competitiveness comparative to other resources such as capital or natural resources (Storey, 2005), or you might even argue knowledge-based resources have replaced them. Knowledge-Intensive Firms (KIFs) gain competitive advantage from the human and social capital which make up their unique trading assets (Swart and Kinnie, 2003, p. 60). The characteristics asserted for knowledge-intensive firms in general are evidently assignable to newspaper companies or the newsroom itself