Describes an approach to measuring the differences in the perceived importance of customer service from both the customer's and the manufacturer's point of view. Makes use of a novel approach to attitude measurement
The service industry has never been so competative then it is today. In order to survive companies m...
The concept of customer service (CS) as applied within manufacturing firms had and will continue to ...
The article clarifies the concept of value for customer, demonstrates challenges related to the conc...
The ability of a firm’s managers to understand how its customers view the firm’s offerings and the d...
The authors present a managerial approach for assessing customer satisfaction and the marketing conc...
This article investigates the customer service function in industrial firms. A distinction is drawn ...
The main characteristic of these days business environment is competition and customer satisfaction ...
One of the cardinal rules of business is, "Listen to your customers". The notion that success also d...
Work-in-Progress Paper Sales organizations develop account management processes so that key account ...
Empahsis on customer Satisfaction has been leading the marketing priorities for several decades. Thi...
Includes bibliographical references.Includes illustrations.It was the purpose of the study (1) to de...
The purpose of this paper is to introduce an alternative novel approach to measurement of customer p...
Building on theory from consumer behavior this paper investigates the impact customer service may ha...
A key question in marketing decision-making pertains to what makes decision-makers focus on various ...
Young, Meterko, Mohr, Schwartz, and Lin empirically examine how service employees interpret behavior...
The service industry has never been so competative then it is today. In order to survive companies m...
The concept of customer service (CS) as applied within manufacturing firms had and will continue to ...
The article clarifies the concept of value for customer, demonstrates challenges related to the conc...
The ability of a firm’s managers to understand how its customers view the firm’s offerings and the d...
The authors present a managerial approach for assessing customer satisfaction and the marketing conc...
This article investigates the customer service function in industrial firms. A distinction is drawn ...
The main characteristic of these days business environment is competition and customer satisfaction ...
One of the cardinal rules of business is, "Listen to your customers". The notion that success also d...
Work-in-Progress Paper Sales organizations develop account management processes so that key account ...
Empahsis on customer Satisfaction has been leading the marketing priorities for several decades. Thi...
Includes bibliographical references.Includes illustrations.It was the purpose of the study (1) to de...
The purpose of this paper is to introduce an alternative novel approach to measurement of customer p...
Building on theory from consumer behavior this paper investigates the impact customer service may ha...
A key question in marketing decision-making pertains to what makes decision-makers focus on various ...
Young, Meterko, Mohr, Schwartz, and Lin empirically examine how service employees interpret behavior...
The service industry has never been so competative then it is today. In order to survive companies m...
The concept of customer service (CS) as applied within manufacturing firms had and will continue to ...
The article clarifies the concept of value for customer, demonstrates challenges related to the conc...
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