When Suppressing One Stereotype Leads to Rebound of Another: On the Procedural Nature of Stereotype Rebound

A known consequence of stereotype suppression is post-suppressional rebound (PSR), an ironic activation of the suppressed stereotype. This is typically explained as an unintended by-product from a dual-process model of mental control. Relying on this model, stereotype rebound is believed to be conceptual. Alternative accounts predict PSR to be featural or procedural. According to the latter account, stereotype rebound would not be limited to the suppressed social category, but could occur for a target from any social category. The occurrence of procedural stereotype rebound was examined across five experiments. Suppression of one particular stereotype consistently led to rebound for social targets belonging to the same or a different stereotype in an essay-writing task (Experiments 1-3) and led to facilitation in recognition of stereotype-consistent words (Experiment 4). Finally, stereotype suppression was shown to impact on assessments of stereotype use but not on heuristic thinking (Experiment 5)