Organic products – the choice of bulgarian mothers

The goal of the presented survey is to analyse the perceptions and attitudes of the group of mothers with small children as consumers of organic products. The self–administered questionnaire survey method in the form of anonymous interviews following a standardised questionnaire was used for the purposes of the survey. Within the course of this research their knowledge and understanding of organic foods and foods’ attributes as a motive for purchase were examined. Complete analysis of data is done on the basis of purchase of organic foods: frequency of purchase of organic foods specially marked as such; buying as result of special demand for organic products; willingness of consumers to pay a higher price for organic foods