ANALISA PEMILIHAN MODA TRANSPORTASI ANTARA BUS DAN MPU TRAYEK MALANG – DAMPIT

Movement of goods and passengers movement from Malang - Dampit higher. In the movement, the traveler is confronted with two modes of choice: bus mode and common passenger car mode. Where in the matter of choosing the mode becomes very important in planning process and transportation policy so that effort of repair of public transportation can be improved. The purpose of this research is to know the behavior of the people in choosing the mode of transportation seen from the cost (Cost), Headway, Time and Service hours and to obtain a model that can explain the probability of the traveler in choosing the mode public transportation. In this analysis using the method stated preference which will then be modeled with Binomial Logit model. Using binomal logit model, the transportation model for Mojokerta-Mojosari route is Y = 1.215 - 0.001 X1 - 0.183 X2 - 0.033 X3 + 0.310 X4. Where X1 = Difference attribute Cost, X2 = Difference attribute Time, X3 = Difference attribute Headway between, X4 = Difference service attribute