LOCAL RESIDENTS’ PERCEPTIONS OF SOCIO-CULTURAL IMPACTS OF TOURISM IN MANGOCHI, MALAWI

The purpose of this paper is to examine residents’ perceptions of the socio-cultural impacts of tourism in Mangochi, Malawi. This paper is based on results of a survey of 196 households together with ten key informant interviews. A concurrent triangulation mixed method was used to ensure well-validated and substantiated findings. The study findings indicate that local residents perceive specific positive and negative socio-cultural impacts of tourism in their community. Some of the positive socio-cultural impacts of tourism include the provision of jobs; improved personal incomes; stimulation of the local economy and improved security in the destination area. However, the study also revealed two major negative socio-cultural impacts of tourism: the migration of people to the area in search of jobs; and the influence of Western visitors on local culture and “the way of life” of local people due to the demonstration effect. The paper indicates the degree to which local residents perceive different socio-cultural impacts of tourism development in an African local community setting. Therefore, the paper will assist tourism planners and local government in the planning and implementation of tourism development strategies for the area aiming at consolidating local residents’ support for tourism