SOCIAL MEDIA NEGATIVE IMPACT DIVERSION TROUGH FORMING ENTREPRENEURSHIP MINDSET IN HIGH SCHOOL AND VOCATIONAL STUDENTS IN BANDUNG

Entrepreneurship is mental and mindset attitude that always have active or creative strength, thought, intention and humble effort in order to increase revenue on the business or his work. This research was aimed to explore the opinions of high school and vocational students as social media users in constructing and using social media in Bandung and also to find the communication model of social media negative impact diversion in forming Entrepreneurship mindset among high school and vocational Students in Bandung.The design was qualitative with phenomenology approach. There were 30 informants from high school and vocational students in Bandung which was taken by proportional purposive sampling to get accurate representative data. The data was collected by using participative observation and in depth interview and then analyzed by using interactive model data analysis. Data described that there are various types of chosen social media within different usage frequency. Fad, loneliness, association and needs were described as students’ motivations in using social media. Communication model of social media negative impact diversion in emerging entrepreneur mindset is formulated into five related points. This research expected the school may provide systematic education by designing an ICT learning material since early education as the solution. It was also recommended the use of communication model of social media negative impact diversion in emerging entrepreneur mindset to develop adolescent oriented entrepreneurship program by using social media. Keywords: entrepreneurship, social medi