Approach to identification and development of mountain tourism regions and destinations in Serbia with special reference to the Stara Planina mountain

This paper deals with theoretical-methodological issues of tourism offer planning and regulation of settlements in mountain destinations. The basic determinants of the development of mountain tourist regions destinations in EU countries, in which respectable development results have been achieved, first of all in terms of income, together with appropriately adjusted development and environmental management system, have been emphasized. The ongoing transition and structural processes in Serbia will have an impact on application of these experiences. At the same time, a basis for competitiveness of mountain regions will not be determined only by spatial capacity and geological location, but also by creative-innovative developing environment. Taking into account the spatial-functional criteria and criteria for the development and protection, the possible spatial definition of mountain tourist regions/destinations in Serbia are presented. The justifiability and positioning of tourism development projects are analyzed aiming at uniform regional development, where two segments of demand are of particularly importance, i.e. demand for mountain tourism services and for real estates in mountain centers. Furthermore, holders of tourism offer will be analyzed through a contemporary approach which may be defined as the development and noncommercial and market and commercial one. International criteria which are evaluated while selecting city/mountain destination for Winter Olympic Games are particularly analyzed. Considering experience of countries with higher level of development of mountain regions, the main starting point for positioning projects for sustainable development of tourist destinations are defined by specifying them according to specific local and regional conditions. A rational model for spatial organization of tourism offer is shown on the example of the Stara Planina tourist region