A Study on the Consumption of Reality TV Program by Young Generation in South Korea: Focused on the Cases of ‘Cookbang’ and ‘Jipbang’

??? ????????? ??????????????? ??????????????? ?????? ????????? ??????????????? ????????? ???????????? ???????????? ????????? ????????? ????????? ????????????????????? ????????? ???????????? ??????????????? ?????????. ?????? ?????? ??? ????????? ????????? ???????????? TV??? ????????? ????????? ????????? ????????? ????????? ???????????? ????????? ??????, ????????? ??????, ????????? ???????????? ?????? ????????? ???????????? ??????????????? ??????. ????????? ?????? ?????? ?????? ????????? ?????? ???????????? TV ??????????????? ????????? ???????????? ????????? ????????? ??? ????????? ????????? ??? ?????? ????????? ???????????? ??????. ?????? ????????? ??? ?????????????????? ??????????????? ?????? ??? ??????????????? ????????? ????????? ????????? ??????????????? ????????? ??????, ??????, ????????????????????? ????????? ?????? ???????????? ??????. ?????? ???????????? ?????? 14?????? ???????????? ??? ?????? ???????????? ?????? ???????????? TV ??????????????? ?????? ????????? ???????????????. ???????????? ????????? ????????? ????????? ????????? ?????? ??????????????? ??? ????????? ????????? ????????? ????????? ??????????????? ?????????????????? ????????? ???????????? ????????? ??????????????? ????????? ?????????????????? ????????? ?????????????????? ??????. ????????? ??????????????? ????????? ?????? ??????????????? ????????? ?????? ?????? ??????????????? ???????????? ????????? ??????????????? ???????????? ????????? ???????????? ????????? ?????? ????????? ???????????? ???????????? ??????????????? ?????? ??????????????? ????????? ?????? ?????? ???????????? ?????? ???????????? ????????? ????????? ???????????? TV ??????????????? ???????????? ?????????. ????????? ????????? ????????? ??????????????? ???????????? ?????? ????????? ????????? ?????????????????? ???????????? ????????? ???????????? ?????????????????? ???????????????, ????????? ????????? ????????? ????????? ?????? ??????????????? ???????????? ???????????? ?????????, ????????? ?????? ?????? ????????? ????????? ???????????? ????????? ???????????? ?????????. This study examines young generation’s self-awareness and the sociocultural phenomenon of young people fulfilling their needs and desires, both economic and cultural, through the consumption of media. In doing so, this study particularly explores the ‘cookbang’ and ‘jipbang’ as a form of reality tv program, and examines the features of these shows, especially in conjunction with ‘healing’ and ‘mentoring’ phenomena represented in diverse media texts and social discourses. Also, this study utilizes neoliberalism and Foucault’s notion of governmentality as theoretical backdrops to contextualize our discussion. We investigate the relationship between young generation’s consumption of reality tv shows and actual consumption of food and housing. Interviews with fourteen youths who are committed to, or watch the reality tv programs on a regular basis were conducted to collect qualitative data. Although the everyday life of young generation varies, young people tend to have more common and self-reflective thinking about their life and current Korean society, by creatively watching and appropriating the ‘cookbang’ and ‘jipbang’. Although the young generation has critical attitude and mind toward these reality tv shows, they tend to watch them regularly. Furthermore, many respondents have tried cooking and housing, in ways portrayed in, and introduced by these programs. This shows that young people recognize the structural contradictions related to a series of economic and social problems they experience today. At the same time, they tend to trivialize or privatize fundamentally systemic and structural issues and adapt to harsh reality without more active resistance, effective political actions, or other cultural practices, by consuming the ‘cookbang’ and ‘jipbang’