[[alternative]]On the Transaction System of Agricultural Products in the PRC--A Case Study of ＂Agricultural-Supermarket Jointing＂ Model

[[abstract]] 2008年，中國商務部和農業部聯合發布了「關於開展農超對接試點工作的通知」，並且對農超對接試點工作進行了具體部屬，「農超對接」的本質是將千變萬化的大市場和千家萬戶的小市場對接起來，實現產銷一體化的目標。 本研究發現，由試點狀況證明，「農超對接」對於減少流通環節、提高農產品質量安全、促進農民增收，的確發揮了作用。但本研究也發現當前中國大陸的「合作社」仍有很多的不足，如：規模太小、資金不足……。 此外，本研究藉由比較研究法分析日本農協及美國農業合作社的組織結構及運作方式後，認為中國農民專業合作社應從服務內容、組織調整、政府提高扶持力度三方面著手，藉此改善其在農超對接中的運作績效。[[abstract]] In 2008, the Ministry of Commerce and the Ministry of Agriculture in the PRC jointly issued the ＂Notice on Pilot Work of Agricultural-Supermarket Jointing＂, and arrange the specific work. The essence of ＂Agricultural-Supermarket Jointing＂ is to link the agricultural industry to supermarkets for integrating production and sales. The pilot work has demonstrated that the ＂Agricultural-Supermarket Jointing＂ is effective in reducing circulation links, improving the quality and safety of agricultural products, and increasing farmers' income. However, many shortcomings of the ＂cooperatives＂ have been found such as: too small scale, insufficient funds, etc. According to the analysis of the organization and operation of the Japan Agricultural Cooperatives and the U.S. Agricultural Cooperatives, the Chinese farmers' professional cooperatives should start with the three aspects: service content, organizational adjustment, and governmental support