[[alternative]]The Relationships among Experience Marketing, Perceived Value, Trust and Customer Satisfaction--The Evidence of Aromatherapy Industry

[[abstract]] 本研究主探究芳香療法業的體驗行銷、知覺價值、信任及顧客滿意度之影響，其目的在探討芳香療法業是否得以藉由體驗行銷達到提昇消費者知覺價值和信任的目的，進而使顧客滿意度提昇。 本研究之問卷於國107年4月1日至4月10日以便利抽樣法發放，去除無法使用之樣本，共回收255份。經由SPSS 18 of windows分析後之研究結果為，體驗行銷對知覺價值、信任及顧客滿意度等均具有顯著影響。本研究之實證結果，期盼能幫助相關業者做為重要的參考依據。[[abstract]] This study examines the impact of the aromatherapy industry on experience marketing, perceived value, trust, and customer satisfaction. The aim of this study is to explore whether the aromatherapy industry can achieve the purpose of enhancing consumers' perceived value and trust by experience marketing, thereby improving customer satisfaction. The questionnaire for this study was sent out from March 25 to April 10 using a convenient sampling method to remove unusable samples and a total of 255 groups were recovered. This study uses SPSS 18 of Windows analysis, the result of the research is that experience marketing has a positive impact on perceived value, trust, and customer satisfaction. The empirical results of this study can be used as an important reference for related businesses