Add to ORKGDespite extensive research on intercultural consumer innovativeness, existing literature does not cover the topic of impacts of national culture on the perceived value of innovative product attributes. This study attempts to fill this gap, by studying the perceived value of innovative attributes, with regards to high-tech products across two major European countries (Euro zone members: France and Germany) using the GLOBE intercultural model as a framework. The results are based on quantitative consumer research (N=793) using Choice Based Conjoint Analysis and the Price Sensitivity Scale.The author’s findings highlight that national culture significantly impacts three aspects of consumer attitude with regards to the launching price of high t...
As the economy or politics face new challenges, the question of the origin of products often surface...
Nowadays, the vast majority of scholars admit that innovation in many countries is a key to a fast e...
This article investigates the influence of French and Amer-ican national culture on consumer percept...
Despite extensive research on intercultural consumer innovativeness, existing literature does not co...
Malgré de nombreuses recherches portant sur l’innovativité interculturelle du consommateur, l’impact...
Cette thèse examine les effets de la culture sur l’évaluation et l’intention d’achat des produits do...
ABSTRACT The increasing globalization of business provides a compelling reason for understanding the...
The authors examine antecedents of consumer innovativeness in a cross-national context. They propose...
The authors examine antecedents of consumer innovativeness in a cross-national context. They propose...
Cultural studies have played a major role for a better understanding of innovation. In particular, c...
The purpose of this paper is to investigate whether European consumer preferences are similar with r...
The aim of this paper is to explore the grounds for commonalities and differences between customers’...
Purpose: Due to the globalization of business, a better understanding of companies’ international mu...
Diffusion patterns of products are known to differ significantly between countries. Studies that mai...
In global, competitive markets, an understanding of consumer innovativeness is required to manage th...
As the economy or politics face new challenges, the question of the origin of products often surface...
Nowadays, the vast majority of scholars admit that innovation in many countries is a key to a fast e...
This article investigates the influence of French and Amer-ican national culture on consumer percept...
Despite extensive research on intercultural consumer innovativeness, existing literature does not co...
Malgré de nombreuses recherches portant sur l’innovativité interculturelle du consommateur, l’impact...
Cette thèse examine les effets de la culture sur l’évaluation et l’intention d’achat des produits do...
ABSTRACT The increasing globalization of business provides a compelling reason for understanding the...
The authors examine antecedents of consumer innovativeness in a cross-national context. They propose...
The authors examine antecedents of consumer innovativeness in a cross-national context. They propose...
Cultural studies have played a major role for a better understanding of innovation. In particular, c...
The purpose of this paper is to investigate whether European consumer preferences are similar with r...
The aim of this paper is to explore the grounds for commonalities and differences between customers’...
Purpose: Due to the globalization of business, a better understanding of companies’ international mu...
Diffusion patterns of products are known to differ significantly between countries. Studies that mai...
In global, competitive markets, an understanding of consumer innovativeness is required to manage th...
As the economy or politics face new challenges, the question of the origin of products often surface...
Nowadays, the vast majority of scholars admit that innovation in many countries is a key to a fast e...
This article investigates the influence of French and Amer-ican national culture on consumer percept...