The development review of a company and its further development planning

Podjetja se v današnjem času vsakodnevno soočajo s spremembami tako v podjetju kot v njegovem neposrednem okolju oz. trgu poslovanja, zato je ključnega pomena plan obvladovanja sprememb, ki bi lahko ogrozile še tako stabilno podjetje. Zaradi teh sprememb je potrebno, da so podjetja pripravljena vlagati v prihodnost, in sicer tako v svojo rast kot v razvoj. Zavedati se morajo dejstva, da brez razvoja ne morejo obstajati. V kolikor želi podjetje uspešno poslovati na dolgi rok in pri tem dosegati dobre konkurenčne prednosti, mora svojo energijo in trud usmeriti v proces planiranja rasti in razvoja. Zaradi večanja konkurence in njenega pritiska morajo biti podjetja v nenehni pripravljenosti na inovacije, hkrati pa ne smejo zapostavljati že uspešnih konceptov in aktivnosti. Za podjetja je zelo pomembno, da ohranjajo visoke etične in moralne standarde, saj na ta način pridobijo dobro ime v družbi in posledično tudi ugled, ki pripomore k diferenciaciji od konkurence. Zaradi močne konkurence je podjetje nenehno v boju za prevlado na trgu poslovanja, to pa prinaša številne motnje. Konkurenca poskuša izpodrivati podjetje s prodajnih trgov, zato tukaj odločilno vlogo odigrajo inovacije, ki podjetju pomagajo, da se z njimi distancira od konkurence. Prihodnost podjetja in posledično njegov obstoj sta odvisna od tega, kako dobro se podjetje odzove na različna krizna stanja, ki ga lahko doletijo med njegovim poslovanjem. Potrebno je pravočasno zaznavanje znakov in pravočasen odziv nanje, saj se le tako lahko izogne morebitnim padcem poslovanja.Nowadays, companies are daily faced with changes, in the company and in its immediate environment or business markettherefore, the plan to manage changes which could jeopardise even a most stable company is crucial. Due to these changes, it is necessary that the companies are willing to invest in the future, namely in their growth and development. They must be aware of the fact, that they cannot exist without development. If the company wants to successfully operate in long-term and achieve good competitive advantages during that, it must direct its energy and effort into the process of growth planning and development. Due to the extension of competition and its pressure, companies must be constantly ready for innovations and at the same time cannot neglect already successful concepts and activities. It is very important for the companies to maintain high ethical and moral standards since in this way they acquire a goodwill and reputation, which helps to differentiate them from the competition. Due to fierce competition, the company is constantly in a struggle for domination on the business market, which brings numerous disorders. The competition tries to supplant the company from the business marketstherefore, the innovations play the decisive role and help the company to distance them from the competition. The company´s future and consequently its existence depend on how good the company reacts to various crisis situations, which can affect it during its business. It is necessary to detect signs and respond to them on time since this is the only way to avoid a possible drop in business