Prispevek spletnih analitičnih orodij za izboljšanje spletnega poslovanje podjetij

The goal of this master’s thesis was to explore online analytical tools and how they can contribute towards creating successful campaigns that will improve the online business of companies that use the online world as part of their operation. In the case study, the most important aspect of the campaign was using an innovative approach and new platforms and channels to target loyal, existing, new and potential guests of the resort. Smoothly introducing the new content created on the basis of the friendly and hospitable lasting relationships. The most important elements were surely content production, as well as segmented and well targeted campaigns. This combination helped to reach the defined goals.Cilj te magistrske naloge je bil raziskati analitična orodja na spletu in kako lahko ta prispevajo k ustvarjanju uspešnih kampanj, ki bodo izboljšale spletno poslovanje podjetij, ki splet uporabljajo kot del svojega delovanja. V raziskavi je bil najpomembnejši vidik kampanje uporaba inovativnega pristopa in novih platform ter kanalov, namenjenih stalnim, trenutnim, novim in potencialnim gostom letovišča. Naloga podaja nov pogled, ustvarjen na podlagi prijateljskih in gostoljubnih trajnih odnosov. Seveda so bili najpomembnejši elementi vsebinska proizvodnja ter segmentirane in dobro ciljane oglaševalske akcije. Ta kombinacija je pripomogla k doseganju opredeljenih ciljev