Inoviranje v startupu: primerjava med Nemčijo in Slovenijo

Startup companies are enterprises, which are created with the purpose of growth. The driving force of their growth is innovation, which contributes to the competitive advantage of companies in general. Those companies that have a competitive advantage over other companies can exist on a larger scale: they can employ a greater number of workers which contributes to lower unemployment rates in national economies. That is why startup companies are so important for a country’s well-being, and it is crucial for governments that want economic growth to support them. The most efficient way the government can support startups is through creating the right environment where they can exist and develop. There are different factors that contribute to an overall efficient environmentthe most relevant one for this thesis is innovation activity. In the thesis, all the relevant factors were analyzed and the chosen countries (Germany and Slovenia) were compared based on their scores. This way, a more startup-friendly business environment was established. Moreover, interviews with startups from each observed country were conducted to further confirm/deny the theoretical conclusions established in the thesis. From all the information gathered, both theoretical and practical, our assumption that Germany has a better ecosystem for startups to exist in was confirmed.Start-up podjetja so nove organizacije, ustvarjene z primarnim ciljem rasti. Gonilna sila podjetij in razlog, da lahko ta rastejo so inovacije, ki prispevajo h konkurenčni prednosti podjetij. S tem ko podjetja dosežejo konkurenčno prednost, ta začnejo hitro rasti in posledično se organizacija razširi: zaposlijo lahko večje število delavcev, kar prispeva k zmanjšanju stopnje brezposelnosti v državi. To je razlog zakaj imajo start-up podjetja tako velik pomen za državo. Če želi država doseči ekonomsko rast, potem je ključno za vlado države da jih le-ta podpira. To lahko dosežejo s tem, da država ustvari primerno okolje, v katerem lahko podjetja obstajajo in se razvijajo. Izmed vseh faktorjev, ki prispevajo k učinkovitemu podpornemu okolju, je za izvedbo tega projekta najbolj relevantna t.i. \u27inovacijska aktivnost\u27. Analizirali smo ta in tudi druge ključne faktorje ter jih potem primerjali z rezultati faktorjev obravnavanih držav (Nemčija in Slovenija). Na tak način smo lahko prišli do zaključka, katera država je bolj ugodna za start-up podjetja. Prav tako smo izvedli intervju s podjetjema iz obeh obravnavanih držav, z namenom da potrdimo/zavržemo naše raziskovalno vprašanje. Po zaslugi vseh informacij, ki smo jih zbrali, tako teoretičnih kot praktičnih, smo lahko potrdili našo predpostavko, da ima Nemčija ugodnejši start-up ekosistem za rast novih podjetij