The international pineapple trade: The great years

Pineapple has shown some of the best performance in the fruit and vegetable sector during the past decade. Consumption of fresh pineapple rocketed in Europe and the United States. Del Monte did the rest by segmenting the market with the 'Sweet' variety and using its formidable production and marketing organisation. Nevertheless, the economic incongruity of ten busy years of increased volume together with improvement of the status of the fruit is reaching an end. The whole world rushed to this eldorado and 'Sweet' development projects were launched everywhere. The situation is more classic in processing. Asia is still the driving force and the market still seeks greater supply stability so as to increase the consumption of juice and canned products. (Résumé d'auteur