The Culture of Clothing as a mode of communication: The Example of the Government Protocol Service Style

V magistrskem delu je bila pozornost namenjena komuniciranju in obleki, da sta oba pojma združena pa je ključna v delu obleka, kot sestavni element komuniciranja. Znano je namreč, da so se same funkcije obleke skozi zgodovino človeštva spreminjale, tako kot se je spreminjala tudi sama obleka. Prilagajala se je človeškim potrebam, te pa so se prilagajale potrebam oblikovanja državnih struktur in kasneje državnim službam. Omenjene državne službe predstavlja v vsaki državi tudi protokolarna služba, katera ne deluje povsod povsem enako, ena takšnih izjem je tudi Slovenija. Protokolarna služba v Sloveniji je deljena in kako/če to vpliva na samo protokolarno dejavnost, je eden od ciljev magistrskega dela. Naslednji cilji dela so šeprimerjava samih protokolarnih služb v izbranih državah (Japonska, Republika Južna Afrika, Turčija in Združene države Amerike), s Slovenijo in ker je del naloge namenjen tudi komuniciranju, je pozornost namenjena enemu od elementov komuniciranja, obleki. Glede na izbrano področje, natančneje protokolarni obleki, pri kateri je osredotočenost na to ali se le ta spreminja glede na kulturo, veroizpoved oziroma religijo ter politični sistem posamezne izbrane države. Na teoriji temelječi in glede na pridobljene podatke s pomočjo intervjujev zaključujem, da je Slovenija kljub deljeni protokolarni službi, na področju le te primerljiva z ostalimi državami in je država z modernim stilom protokolarnega oblačenja.Concerning this master’s thesis, the major part of attention has been paid to the communication and clothes. However, the garment itself as the integral component of communication plays the key role in confirming both concepts are combined. The functions of the outfit have been changing through the history of mankind as well as the clothes themselves. They have been constantly adjusting to people’s needs, which, on the other hand, have been in the same position regarding the formation of the state integration and further on to the government services. Protocol services are represented by the individual state government protocol service which role does not keep the same function in each state, Slovenia being of no exception. One of the objectives of this master’s thesis has also been to establish the possible influence of the divided Slovene Government Protocol Service on the government protocol domain itself. The thesis also concerns the comparison of the government protocol service domains in the states of Japan and Turkey, The South African Republic, and of the United States of America with Slovenia and also clothes, in particular the government protocol clothing, as the integral part of communication, and which might suffer evident modifications according to the culture, religious belief or religion speaking generally, as well as the political system of an individual state selected. Based on theory Slovenia, despite a divided government protocol service, remains comparable with other states and yet to be the state with a fashionable government protocol service dress code