Designing the micro-brewery\u27s corporate identity

V diplomskem delu je opisan celoten proces izdelave celostne grafične podobe in njenih elementov za hipotetično pivovarsko podjetje. Proces izdelave se začne z analizo podjetja in pregledom teoretičnih osnov oblikovalskih načel. Sledijo opisi orodij in postopkov za načrtovanje in izdelavo celostne grafične podobe, med katerimi je tudi analiza grafičnih podob konkurenčnih podjetij. V naslednjem delu se začne idejna zasnova simbola pivovarne. Simbolu dodajamo še tipografijo in ostale elemente, dokler ne nastane končen logotip. Sledi še načrt oblikovanja nekaj osnovnih komunikacijskih sredstev, kot sta vizitka in nalepka. Na koncu pa so najprej predstavljeni osnovni elementi celostne grafične podobe in primeri realne uporabe komunikacijskih sredstev in komercialnega materiala.The diploma thesis describes the whole process of designing a corporate identity and its elements for a hypothetical brewing company. The production process begins with the analysis of the company and a review of the theoretical design principles. What follows are descriptions of the tools and procedures used for the production of a complete corporate identity. Among them, there is an analysis of competing companies. In the next section, we begin the conceptual design of the brewery symbol. We continue to add elements like typography to the symbol until we get a finished logo. What follows is a plan for creating some basic communication tools such as business cards and bottle labels. Finally, the basic elements of the corporate identity are presented and later shown with mockups of commercial and communication materials