Narration in fashion photography

V diplomski nalogi sem preučevala žanr modne fotografije in načine pripovedovanja, ki se pojavljajo v tem žanru. Začela sem z raziskovanjem mode in njenim razvojem skozi zgodovino. Osredotočila sem se na obdobji 19. in 20. stoletja ter izpostavila ključne značilnosti takratnega načina oblačenja pri ženskah. Nato sem prešla na raziskovanje modne fotografije, pri čemer sem obravnavala nekaj ključnih premikov in avtorjev, ki so s svojim delom vplivali na razvoj modne fotografije. Spraševala sem se o namenu teh fotografij, raziskovala spremembe in razvoj, pogled družbe na ta žanr in umestitev modne fotografije znotraj polja likovne umetnosti. Ker se moda največkrat prodaja skozi zgodbo, sem obravnavala tudi načine pripovedovanja in analizirala dva primera različnih modnih pripovedi, nato sem analizirala še likovne značilnosti referenčnih del, po katerih sem se zgledovala. Na koncu sem opisala še potek praktičnega dela diplomske naloge, ki je zajemal sedem studijskih fotografiranj s tremi različnimi modeli. Izbrane fotografije sem sestavila v pripoved in jo oblikovala v fotoknjigo.In my BA Thesis I was researching the field fashion photography and the narrative within this genre. Starting with the history of fashion and the development of female clothing in the 19th and 20th century. Then I researched about main events and authors, that made an impact on fashion photography. I examined the purpose of fashion images, Its development, the social view and placement of fashion photography in art. Fashion sells mostly through the narrative. That is why I analysed different ways of assembling the narrative and explained them through examples of fashion editorials. At the end I examined a few images from other artists, that I was using as a reference for my project. The project was about making a fashion editorial, building a narrative and designing a photobook