Service Design Methods in the Development of Small-Sized Enterprises : CASE STUDY Daa Henkilövuokraus Oy

This study tried to provide entrepreneurial thinking to develop small-sized businesses especially the immigrant-owned enterprises in Finland. The main objectives of this thesis were to motivate and support those entrepreneurs by describing the essential procedure of starting a business and the key issues to be considered to operate a sustainable business. The study highlighted how small-sized enterprises could utilize service design thinking to improve their services or products and to plan survival strategies in the highly competitive market by developing their mindset, and make them think differently and in a holistic way. Mixed methods were utilized to collect the required data. A service design toolset was practised in both collecting and analyzing data and applied in Daa Henkilövuokraus Oy, the case study of this thesis to create a clear strategic and understandable vision that identifies the essential factors related to service improvement and business growth. The thesis comprised three main theories: Entrepreneurship, Small business and Service Design Thinking to build a good background that provided a detailed overview of different stages of the business establishment and its improvement. Outcomes of this study contain lists of four factors of challenges that commonly face the small enterprises in their business journey into the success. The thesis also provided recommendations for solutions to those problems discussing the available solutions to overcome those challenges and tried to build a stronger and sustainable business