ENVIRONMENTAL FACTORS WHICH INFLUENCE THE INTERNATIONALIZATION OF SMEs: A Case Study from a Ghanaian SME.

Aim: The purpose of this research is to develop an in-depth understanding on the environmental factors that influence the internationalization of SMEs in an emerging African market environment. Methods: The study was conducted by using a qualitative research design. To fulfil the purpose of this research, the researchers adopted the use of a single case study to explain the different aspects of the topic being studied within the emerging market context. The research was supported with primary data obtained directly from the company through interviews and also with secondary data in order to support and compare the results obtained from this research. Results were analyzed using thematic analysis with the use of the NVivo software to represent data collected. Results: The main findings of this research indicate the internationalization process of financial SMEs in an African country like Ghana is heavily influenced by the socio-cultural factors in their home market environment and the technological factors in their host markets. Again, it was realized that the internal resources of the firm, particularly the competitive advantage, remained highly relevant and influential in the internationalization process on both markets. Furthermore, it was found that the internationalization process was not only influenced by the firm’s resources or the environmental factors but also by the firm’s organizational internal processes, international activities, level of foreign experiences and firm identity. Conclusions: Environmental factors have both positive and negative influence on the internationalization process of financial SMEs in an emerging economy like Ghana. Some factors have more impact on the home market than on the host market and vice versa. In addition, the internationalization process of financial SMEs in Ghana can mostly be initiated and successful when the firm has a market gap or foothold strong enough to sustain competitive advantage in the long run on both host and home markets. More importantly, this unique edge must be buttressed by ample firm resources