Museum exhibitions : the development and application of a cyclic evaluation model

Thesis (M.Ed.)--University of Melbourne, 1995This thesis makes a contribution to exhibition evaluation by providing a cyclic model designed to encourage museum professionals to adopt museum exhibition evaluation within an Australian context. The rationale for the thesis is that museums rarely, if ever, undertake systematic evaluations of exhibitions or attempt to understand the nature of the visitor experience. This, it is argued, is firstly because of the lack of appropriate methodological tools and models which can be applied to the museum setting and secondly because of the poor culture of evaluation currently existing within museums. The model incorporates both front-end, formative and summative evaluation within the various stages of the process of developing an exhibition. It proposes the formulation of hypothesis about visitor behaviour and exhibition design issues which can be tested out in future exhibitions, and encourages the sharing of findings within the museum profession. It suggests that Australia should develop, through evaluation studies, its own body of knowledge about visitor behaviour as the visitor experience within an Australian context may be quite different to that in other countries. The Cyclic Evaluation Model was developed by the writer of the thesis both through her role as a facilitator of exhibitions and her study of evaluation taking place in the museum environment in western countries. One stage of the model (Summative Study) has been used to evaluate a specific museum exhibition. Only time will tell if it will be adopted by the museum professsion, and only if and when it is adopted can any assessment be made as to its effectiveness in encouraging the profession in Australia to embrace evaluation techniques