Cultural studies and the neoliberal imagination

Frow, John. Cultural Studies and the Neoliberal Imagination. Yale Journal of Criticism 12:2 (1999), pp.424-430. © Yale University and The Johns Hopkins University Press.What remains of the liberal vision of a common public culture in a world of asserted differences? What mechanisms of consenting or dissenting identification sustain a democratic public sphere when politics becomes spectacular? And isn’t the representation of publicness always the performance of a division, an exclusion, a minoritization? In order to put the issues that I think are at stake in these questions as pointedly as I can, let me take as a brief example the rhetoric deployed in Australia at the moment by a politician called Pauline Hanson. Hanson is a right-wing populist in the mould of Le Pen, appealing to a broad working-class and rural constituency who have been damaged, and feel damaged, by the downsizing effects of globalization, by the decline of the rural sector, and by what they perceive to be favorable treatment given to indigenous and immigrant Australians. Her politics of grievance is expressed most economically in two statements: “All Australians should be equal,” and “All Australians should speak English.” The first of these statements means: “Indigenous people should not claim a separate cultural identity, nor the separate forms of political and economic recognition that might flow from it.” The second (which has its American counterparts in, for example, the Californian legislation deeming English to be the sole language of official business) means: “Asian migrants are not welcome in this country because they steal jobs from white people.” These are demands for cultural commonality and for shared civic values; they are at once perfectly reasonable and deeply racist. Note, however, that their illiberal force is expressed in the language of Enlightenment civility: the principles of the equality of citizens, of resistance to privilege, of the rule of law, of civic responsibility. To make this point is not to condemn that language but to say that its uses are always strategic, positional, overdetermined by the secondary codes that translate it for particular knowing audiences