PERANCANGAN KAMPANYE SOSIAL MENYADARKAN ORANG TUA DALAM MENDIDIK ANAK TANPA KEKERASAN FISIK DI KOTA SEMARANG

Family is the first and main social enviorenment that has an inmportant role in protecting children. This environment is useful to cultivate the rules in the early social interaction in learning the values prevailing in the community. Violence in children is the wrong treatment of parents. Violence treatment can affect the growth of children in the future. In Central Java, area of Semarang city, the middle to lower middle class families still apply to educate children with physical violence such as pull ear, pinch, hit. in this way it is common for them to be disciplined with their parents. But today according to child psychology, educating children with physical violence can disrupt the growth of children, and emotions of children. Therefore the need for public education, parents in educating children who are wise and closer social relations between parents and children in order not to violence. Through social campaigns can provide knowledge and can educate parents in educating children positively so that physical violence in educating children can be prEvented. Keywords: Family, physical violence, educate, parents, children, discipline