DIGITAL ETNOGRAPHY IN RURAL COMMUNICATION MANAGEMENT

The development of information and communication technology in Indonesia in particular has provided creative space for the community. This creative space is then continued to be developed in various forms. This can be seen from the managerial patterns that exist in the development of the government at the village level. Utilizing existing natural resource potential is an option in this framework. Development that leads to the potential of tourism, customs and culture of the community is the basis of this research. The purpose of this study is to see the development concept of communication management carried out by rural communities in a digital etnographic framework. The method used in this study uses an phenomenological approach. The results of the research conducted in the Babakan Baru village, Rejang Lebong Regency, Bengkulu Province showed that there was a development of managerial patterns in managing the existing natural resource potential. Development that occurs theoretically with the reappearance of the concept of Kutei (village) which is a management system of indigenous customs of the Rejang tribal people. This system then starts to be packaged in various forms. The form of the impact in this study, is development of digital etnography concepts in communication management in this village