The effect of gender, candidate’s accomplishment and religious values on voting behavior

Women’s participation in political contestation remains low. This is inseparable from women’s low electability in their capacity in leadership. The reason to elect for a candidate is influenced by such factors as the candidate’s identity and profile and the personal value of the voters. This study was intended to explore the effect of gender, the candidate’s accomplishment profile and the value of the voters on voting behavior. The present study used 3 full factorial experiments which involve 105 participants. The results indicated that the candidate’s accomplishment has a remarkable effect. However, if candidate’s accomplishment was disregarded, gender identity and religious values strongly influence on voting behavior