This study aims to determine the influence of personality factors which inclusive of price consciousness, fashion consciousness and value consciousness towards purchase intention of counterfeit products among college students. A total of 178 respondents have been selected through two levels of sampling, which are simple random sampling and systematic random sampling. Pearson correlation analysis showed that there were significant relationships between price consciousness towards purchase intention of counterfeits products (r=0.394, p=0.000) and fashion consciousness towards purchase intention of counterfeits products (r=0.475, p= 0.000). The result of multiple Regression showed that fashion consciousness is the main influence on purchase in...
The purpose of this study is to determine whether denial of responsibility, denial of injury, denial...
This study aimed to anayze the effect of price consciousness on purchase intention of counterfeit wa...
This study aims to examine the underlying reason why consumers do not have the willingness to purcha...
This study aims to determine the influence of personality factors which inclusive of price consciou...
The purpose of this study was to determine how the influence of Fashion Consciousness, Subjective No...
The purpose of this study was to determine how the influence of Fashion Consciousness, Subjective No...
The study aims to identify which factors that strongly influences consumer behavior to purchase inte...
This study is to investigate the customers’ attitude towards counterfeit goods among students in Uni...
This paper examines the relationship of personality traits in the consumption of counterfeit product...
Due to the excessive amount of counterfeit goods in the Third World countries and the losses caused ...
This study examines consumer motivations that can explain attitudes toward purchasing fashioncounter...
This study analyzed the influential factors of consumers’ purchase intention towards counterfeit lux...
The research examined the effect of three groups of variables on purchase intention of luxury fashio...
Counterfeit products pose a serious threat to the manufacturers and retailers of authentic designer ...
This paper examines how personality factors influence attitudes towards counterfeiting of luxury bra...
The purpose of this study is to determine whether denial of responsibility, denial of injury, denial...
This study aimed to anayze the effect of price consciousness on purchase intention of counterfeit wa...
This study aims to examine the underlying reason why consumers do not have the willingness to purcha...
This study aims to determine the influence of personality factors which inclusive of price consciou...
The purpose of this study was to determine how the influence of Fashion Consciousness, Subjective No...
The purpose of this study was to determine how the influence of Fashion Consciousness, Subjective No...
The study aims to identify which factors that strongly influences consumer behavior to purchase inte...
This study is to investigate the customers’ attitude towards counterfeit goods among students in Uni...
This paper examines the relationship of personality traits in the consumption of counterfeit product...
Due to the excessive amount of counterfeit goods in the Third World countries and the losses caused ...
This study examines consumer motivations that can explain attitudes toward purchasing fashioncounter...
This study analyzed the influential factors of consumers’ purchase intention towards counterfeit lux...
The research examined the effect of three groups of variables on purchase intention of luxury fashio...
Counterfeit products pose a serious threat to the manufacturers and retailers of authentic designer ...
This paper examines how personality factors influence attitudes towards counterfeiting of luxury bra...
The purpose of this study is to determine whether denial of responsibility, denial of injury, denial...
This study aimed to anayze the effect of price consciousness on purchase intention of counterfeit wa...
This study aims to examine the underlying reason why consumers do not have the willingness to purcha...