PENGGUNAAN MEDIA SOSIAL INSTAGRAM SEBAGAI BAURAN KOMUNIKASI PEMASARAN (Studi pada Save Your Sneakers Malang)

Instagram is a photo and video sharing service application that allows users to take pictures and videos and then upload them on Instagram social media with the aim of spreading them, Instagram itself seems to be increasing its function to be a strategic place for businesses to market their products and services and communicate with audiences public or customer without limits, time and distance. This study has the aim of describing the use of instagram social media as a marketing communication mix, in which the researcher chooses the subject of Save Your Sneakers, namely the first washing and shoe repair service in the city of Malang. This study uses a qualitative type of research. The research method used is descriptive. Data collection techniques are documentation, interviews. Data analysis techniques using the analysis of Miles and Huberman. Found Instagram is a social media that is currently booming, and is very effective for businesses to market their business through Instagram social media. Save Your Sneakers uses an Instagram account to offer its services to the general public with a variety of strategies, among others, upload photos and videos, provide promos, and also respond quickly to customers who interact through an Instagram account. This is a process where Save Your Sneakers is like greeting customers and interacting with the general public and marketing its services