ANALISIS NILAI WTP (WILLINGNESS TO PAY) UNTUK MENENTUKAN NILAI JASA LINGKUNGAN KEGIATAN WISATA ALAM DI TAMAN NASIONAL BROMO TENGGER SEMERU

Bromo Tengger Semeru National Park is a popular tourism area for foreign and domestic tourists. Forest area as a natural tourism area is a tourism service commodity which is included in goods and services that do not have a market value (non value) so that an economic valuation is needed to determine the value of environmental services in the region. The purpose of this study was to determine the environmental services value which is contained in the area of Bromo Tengger Semeru National Park (BTSNP), based on the characteristics, perceptions, and willingness of visitors to pay for tourism services on Bromo Mountain. The study was conducted from April to May 2018 in the natural tourism area of Bromo Mountain, BTSNP. This study employed a willingness to pay (WTP) analysis which comprised 100 Bromo Mountain's domestic tourists as the respondents. Contingent Valuation Method (CVM) was utilized as the economic valuation method, this method was utilized to estimate the value of something that was not traded on the market, while the Revealed Preference method could not be utilized [1]. The results of the study revealed that, the WTP value of Bromo Mountain Tourism visitors was Rp. 34,295.00 / visitation. From the analysis of the WTP value of tourist visitors, it can be seen that the value of environmental services that was contained in the tourist area of Mount Bromo in 2018 was as much as Rp. 6,164,457,660.00 / 4 months of visitation